Camden Town Brewery has rebranded its classic Camden Hells Lager to Camden Heroes, with all proceeds being donated to charities supporting UK healthcare throughout the COVID-19 crisis.

Camden Town Brewery has launched its 2018 advertising campaign ‘Hello Hells’ throughout the UK, its biggest marketing investment to date.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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